In fact, I hear their seductive calls in surround sound these days – enticing offers to buy from my co-workers’ daughters, local troops stationed at the supermarket, even a gaggle of Girl Scouts set up outside my favorite department store. And if you live in San Francisco, you can find them conveniently located in front of your local marijuana dispensary. Genius? I think so.
After catching wind of the story, I was eager to know what the Girl Scouts were saying about the idea. Never having been a Girl Scout myself – but knowing how badly the Boy Scouts have managed “controversies” in recent years – I was curious as to how the organization might respond to naysayers. Turns out, they’re taking a lesson from the dispensary customers and have been pretty chill about the whole thing:
“Girls are selling cookies, and they and their parents pick out places where they can make good sales,” Dana Allen, director of marketing and communications for Girl Scouts of Northern California, told Mashable. ”The mom decided this was a place she was comfortable with her daughter being at.” Later, she added, “We’re not telling people where they can and can’t go if it’s a legitimate business.”
According to the Girl Scouts website, “ When a Girl Scout sells you cookies, she’s building a lifetime of skills and confidence. She learns goal setting, decision making, money management, people skills, and business ethics—aspects essential to leadership, success, and life.”
I think this young woman and her daughter were simply following one of the cardinal rules of business: Location. Location. Location. They also identified a customer pipeline based on foot traffic from an established local business that resulted in a major uptick in sales. I would say that probably led to a big confidence boost for this young Girl Scout, which, after all, is the whole goal of the cookie program.
What do you think?