The Super Bowl is Anything but Super to this Blogger

Posted by Catharine Cody in brand | entertainment | food/bev | Marketing

super-bowl-XLVII-picAs a 24-year-old single girl living in Hoboken, I totally understand the whole Super Bowl phenomenon from both a social and marketing perspective.  Friends get together to eat ridiculously unhealthy food and drink copious amounts of alcohol while advertisers spend the bulk of their yearly budgets on 30 second commercials- all under the pretense of watching a football game.

What I don’t get is WHY some girls pretend to understand and like this sport.  To me, it’s nothing but a brutally boring and time consuming activity that I’d rather not waste my time on.  The ONLY reason I’d even consider watching a game is to A) socialize with friends and B) mock the new ridiculously expensive ads.

My problem is that the vast majority of these ads really do appeal to me.  I love that someone’s hunger makes them complain like Betty White.  I like watching Britney Spears sing in a gladiator’s arena for Pepsi.  But, what does football have to do with that?  I can watch these commercials on YouTube without suffering through the endless game!

So, I’m forced to ask the question: Do we really need the Super Bowl, or any other football games for that matter, to be on in order to feel it’s acceptable to drink all day and eat crappy food?  Not this year!

This year, I’ve decided to stage a Super Bowl protest.  Instead of hanging out with friends and pretending that I enjoy watching jacked-up men run around for no apparent reason, I’ve decided to dedicate my day to reading and working out.  It’s not that I’m anti-social, I just hate PRETENDING that I’m enjoying myself when I’m not.  If I’d rather be reading Tolstoy’s Anna Karenina in bed with a nice fresh beet kale salad than eating buffalo wings and drinking cheap beer, isn’t that my prerogative?

In years past, my friends have called me a loser and a homebody for not wanting to participate in such activities.  But, at the ripe old age of 24, I’ve decided that I no longer care what people think of my social behavior.  If I want to stay in bed on a Friday night and catch up on past episodes of Downton Abbey and Dance Moms, I’m going to do that.

So, to all you other fellow football-haters, what do you plan to do this Super Bowl Sunday?  Don’t succumb to peer pressure!  Try picking up an old classic (or a guilty pleasure read, if that’s more up your alley) and dedicate the day to engaging your mind rather than your stomach.

 

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