Sara has been with Peppercomm since 1999 and is currently a Senior Director. She is responsible for leading a mix of corporate and consumer accounts. In addition to strategic account management, Sara participates in new business initiatives, media training, and crisis management. Over the course of her career, Sara has worked on several branding, re-branding and thought leadership programs for a range of public and privately-held organizations. Her account experience includes T.G.I. Friday’s, TEDxEast, The Lighting Quotient, ITT Corporation, Panasonic, General Motors, Siemens Foundation and Hollander Home Fashions among others.
Her overall responsibilities extend beyond account management to staff management for the New York office and agency recruiting. Additionally, Sara heads various internal communications activities including Peppercomm State University, an internal training program that teaches employees to strategically, creatively, and consistently execute programs that deliver bottom-line results.
Outside of Peppercomm, Sara chairs the Education committee for the New York Women’s Initiative for CARE, a volunteer group of women in New York in support of CARE, the global humanitarian organization. As part of this effort, Sara works to educate key audiences on issues such as education, wellness, nutrition and maternal health in developing nations. She is an active member of New York Women in Communications and sits on the Student Affairs Committee. Sara is also a member of the Public Relations Society of America (PRSA).
Sara is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications, where she received her M.A. in Public Relations. Prior to pursuing her public relations degree, Sara was a PR assistant at the Westchester County Public Library System, where she helped to coordinate public relations activities for the county’s 30+ libraries and helped coordinate the annual Book and Author luncheon.