Rebecca Maas

Rebecca’s background is comprised of consumer and lifestyle public relations, event management and experiential marketing. Since joining Peppercomm three years ago, she has managed day-to-day operation on a variety of projects including the 25th anniversary of the Teenage Mutant Ninja Turtles (TMNT) and, most recently, T.G.I. Friday’s 20th annual World Bartender Championship (WBC). Previously, Rebecca served as project and brand manager for Bank of America, focusing on the bank’s partnership with writer and comedian Mo Rocca. In addition, she built her events expertise handling logistics for her client’s, Wines of Rioja (Spain), exclusive wine sponsorship of Mercedes-Benz Fashion Week in New York City.

When Mirage Studios, then-brand owner of the Teenage Mutant Ninja Turtles, wanted to celebrate the beloved comic’s 25th anniversary, Rebecca worked with the client to develop and execute a multi-city tour. The tour’s launch featured a ceremony at the Empire State Building with director Steve Barron and writer Kevin Eastman as well as a celebratory event to open the Tribeca Film Festival with special guest Ernie Reyes, Jr. who played Keno in the first movie and Donatello in the second. The tour culminated in Los Angeles with a casting call for a role in the latest TMNT full-length movie, scheduled for release next summer. Working with the movie’s producers Scott Mednick and Galen Walker, and head writer John Fusco, Rebecca managed event details from securing location at Hollywood & Highland to coordinating special appearances with the film’s key players.

For T.G.I. Friday’s, Rebecca handles events and promotions for the brand’s iconic World Bartender Championship, as well as other partnerships including its NCAA/Coke sweepstakes. When Friday’s tapped Peppercomm to take the WBC to a new level in its 20th year, Rebecca played a key role in developing a campaign to make bartending an officially recognized sport. Through an integrated campaign of consumer and lifestyle public relations, consumer events at restaurants and in high-traffic locations nationwide, and digital/social marketing the campaign has achieved more than 100 million media impressions and has garnered more than 20,000 signatures. Rebecca also managed photography and brand execution for a partnership with Jimmy Kimmel late last year.

Prior to joining Peppercomm, Rebecca worked at BBDO where she coordinated multi-discipline, integrated marketing campaigns across advertising, marketing services, specialty communications, interactive/digital media and media buying services on behalf of Bank of America.  Her role also included effectively integrating communication across Omnicom and non-Omnicom agencies to ensure campaign consistency of messaging, language, visuals, and look and feel as well as serving as a strategy steward across several lines of business including credit card and deposits marketing.

Rebecca came to BBDO after working in public relations at CRT/tanaka where she worked with business-to-business and consumer clients such as Target, Capital One, Sprint, Wines of Rioja (Spain) and Girl Scouts of the USA. Her experience at the agency ranges from planning and executing a five-member press trip to Spin, leading media relations campaigns for the NASCAR NEXTEL CUP SERIES – including managing messaging for Nextel’s transition to Sprint – and planning events for Mercedes-Benz Fashion Week in New York, Food & Wine Classic in Aspen and launch events for Advil® Liqui-Gels® nationwide.

After three years – almost to the day – in Peppercomm’s New York office, Rebecca recently relocated to the agency’s San Francisco office. Trading skyscrapers for sun, she spends much of her time exploring

 

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