This is a tale of my love for two men. As an old fashioned journalist (despite my age), I’m almost hardwired to love newspapers. And I do. I love them. And I love Warren Buffett. I love him for loving newspapers and being one of the rare few left around here who sees the medium’s viability. In fact, if Warren Buffett is reading this – Warren, call me.
“News, to put it simply, is what people don’t know that they want to know. And people will seek their news — what’s important to them — from whatever sources provide the best combination of immediacy, ease of access, reliability, comprehensiveness and low cost,” Buffett is quoted as saying.
Everything about our lives today points in the direction of not just a trend – but an actual societal need to connect to our communities. Whether those communities are defined by a zip code or a cultural interest doesn’t matter. It seems as though we are all desperate for communication with each other and just because there are so many social media channels for this – doesn’t mean they all fulfill our needs for the information that matters most.
For communities that do fall within a certain zip code, newspapers are the source of those matters: the state of our children’s education, where our taxes go, the public safety of our neighbors. When the act of sitting down and digesting the roundup of a city council meeting is lost for good – that’s when we’ll see a breakdown of local governing institutions.
Now… I also love Patrick Cummings.
Patrick Cummings is the editor of a new tablet magazine called Evolve by Again Faster Equipment. CrossFitters will be familiar with the Again Faster brand. If you’re not a CrossFitter, you may not find this magazine of interest enough to subscribe – but the first issue is free and I highly suggest you check it out.
Evolve is everything a tablet magazine should be. It’s a blend of focused writing, strong imagery, audio and video. Read about a female athlete who is redefining strength in her community and then click on the icon to the left to hear her tell more of her story in her own voice. Read about the effects of community inspired athletics like CrossFit on the brain. Watch one athlete tell his story of finding redemption after two years in a state correctional facility.
Where Evolve gets it right is by creating a balance between the arts of letters and images. It’s a unique experience that seems made for the tablet – unlike those who are trying to adapt their current publications and end up with a scanned magazine you flip through.
Traditional forms of media can live on new digital platforms – but it takes starting from scratch with the same mission.
I can love a newspaper that smells like ink and run to my tablet when I know a certain publication is waiting for me to download the latest issue. I’m in love with two formats. And there should be more people like me, I say.