I have officially converted, thanks to Jason Sudeikis, Ed Helms, Will Forte and Jason Bateman. Unless you have been living under a rock, you know that I am referring to the “Hopeless Wanderer” music video. I was never a huge Mumford & Sons fan, but that all changed when my favorite funny men took the barnyard stage to impersonate the band members in their latest music video. I may not have been initially drawn in by the band’s music, but their sense of humor definitely got me.
Aside from the goofy dancing and over-the-top rock star destruction antics, what made this performance so hilarious and share-worthy? The top comedians will tell you that the best punch lines are those that are unexpected—and that certainly explains this video. For a band that has built its brand on a laid-back, folksy demeanor, being impersonated by four comedians is definitely out of character. And it is SO entertaining.
I have watched the video and heard the song so many times, that I now know most all of the words and have even branched into listening to a few of the band’s other songs. And I’m not the only one. This video has been posted, reposted, shared, liked, and tweeted with the caption, “Whether you are a fan or not, you must check this out.”
This was a brilliant marketing move for Mumford & Sons. Not only does it appeal to their existing fans, but it gave many skeptics (like me, admittedly), a reason to sit down and immerse ourselves in the music. Now the question remains – what will they do for their next video?