In the dating world, not something most of us would want to hear (though it may be the truth). But as a consumer, I say bring it on. And I am not the only one.
Working in communications, I have seen a dramatic shift in the power of “you” over the last few years. Today, mommy bloggers have become as influential as mainstream media, and a Twitter post can cause as much harm as a bad earnings report. So what are brands supposed to do? Listen.
This blog will take a look – and a listen – to what is working and what is not when it comes to the relationship between consumers and their brands. Who is doing it right, who is falling short, and who is pulling the strings? Our team consists of millennials, moms, and miscellaneous marketers who will mouth off each week and make sure that things focus on you.
So, let’s get started…I need a cup of coffee.