For the past two days I have had the fun time of my favorite goddaughter Emma hanging out in my office. I have been educated and entertained by The Adventurous Adventures of One Direction , realized how short I am without work heels, and most of all got a lesson is what is cool for the Almost-Millennial generation. Let’s be honest, I used to brainstorm about reaching Generation Y, so I know how quick Millennials will be out as the target demo. So where are the next gen hanging out. According to Emma, it’s all about Instagram. This may be because some of the other platforms are currently banned for said 12-year-old, but regardless this platform is offering her generation a lot to talk about.
Instagram is definitely where kids my age are hanging out. We love to take pictures and share them with our little social circle of followers and followed people. Not only is Instagram a great way to reach out to friends, but it’s also a place for fan pages, business pages, and so much more! I think one of the big reasons Instagram is so popular is because of the fact that you can express yourself creatively. May it be through video or photo; whatever you have posted can have its own originality to it. Before you post a picture or video, you can choose an effect to add to it. You can also focus on certain parts and light it up a little, making even the simplest picture look professional. Unlike some social media, Instagram focuses on visuals, and then adds the option to add words to it. People use this instead of Vine, another mobile social media platform that allows you to take videos and post them, because it gives you the option whether or not to do just a picture, or an entire video. Also, you may edit the video with the effects, like I mentioned before, which Vine didn’t offer. Let’s face it, Facebook is dying. The younger generation is gathering in Twitter or Instagram. The only people who are on Facebook nowadays are parents.
As I mentioned before, many business pages are finding their way onto Instagram. And, while you’re there, you may as well do a promotional activity! Oreo is definitely an example of this statement. A little while back, Oreo hosted the #cookiethis #creamthis competition. The instructions were to take a picture of whatever you wanted Oreo-fyed, and hashtag it either #cookiethis or #creamthis. If the Oreo team found your picture interesting, they would begin to mold your picture into either cookie or cream, depending on what you hashtagged. At the end of the event, they looked at the total amount of hashtags in each category to see which ingredient was the favorite; cookie or cream. Cream won with an outstanding 21,050 to 17,060 hashtags. I can only imagine how cool it would have been to get your picture chosen as art! After looking at all of the pictures they put up, you really wanted to buy an Oreo cookie! Some of the things the artists made were very cool. (See picture). I, of course, would have gone Team Cream. Who wouldn’t?
Not sure which side I am on, but Emma’s reasoning seems to ring true for most social platforms. Ultimately, it comes down to some of the same reasons people first migrated to MySpace or Friendster. Its a cool new place to talk about what they want, where they want and how they want it. It may not be the platform-du-jour for very long, but for now marketers can learn something from Oreo (heck they made it on the Today Show) and for sure something from Emma.