I admit I am a sucker for every points and gold club out there. From my United Airlines status to the Starwood Preferred Points to Hertz Gold, I am constantly chasing the perks where I can get them, I mean who wouldn’t. But this past Friday, an unexpected perk (potentially not even tied to my membership) totally surprised me AND made me a Hertz renter for life.
Here is the story. Twenty minutes till flight leaves Dallas Fort Worth, just spent 90 minutes on a 20 minute drive due to an accident on the highway, and pull up into a huge line at Hertz Returns. Sounds pretty bleak, right? Well not that day (thanks girl at DFW Hertz). When I pulled up my boss and I told the woman directing cars that we were potentially going to miss our flights. She sprung into action, telling us to not even take our bags out of the trunk and to get back in the car; she would drive us to our gates. Unexpected and unbelievable. And we both made out flights thanks to Hertz.
When I dug further I found that this practice is a Hertz commitment and something that is not advertised but communicated as needed. I guess people would take advantage if it was common practice. But last Friday, when I needed it most, it was truly a brand practice that was all about me.